Alternative careers: how to become a tarot card reader in India

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tarot card reader
6 min read

In Alternative careers, Kool Kanya explores unique and lesser-known fields to give you insight into a more adventurous world of livelihoods! In this guide, we’re discussing how to become a professional organiser in India.

Have you often picked up on subtle energies and prompts that others haven’t? Do you often notice things that are out of the ordinary? Do others feel comfortable talking to you about their life experiences? You may have an alternative career path laid out for you!

Watch this video to know how to become a tarot card reader in India.

Tarot card reading has slowly picked up pace in India, with more people turning to spirituality and alternative practices to help guide them through life. To explore this path further, we consulted Neha Badlani, a tarot expert and the founder of Soul Star Guide, to answer some common questions and guide you towards starting out in this field.

What is a tarot card reader?

A tarot card reader picks up on energies and utilises their intuition and knowledge to empower others, guided by a deck of tarot cards. Tarot card readers interpret the meaning behind the cards picked by clients, and are able to guide clients and answer questions they have.

Though the practice initially started off as a leisure activity, tarot card reading has taken on a more serious role in today’s times. 

(Continue Reading Below)

Who can become a tarot card reader?

As a tarot card reader, your first trait should be intuitiveness. Anyone who is inclined towards mystical practices and energies can pursue a career in tarot card reading. If you have a strong logical sense and can form connections between cards to interpret them in the best way for the client, you can thrive in this career.

To be a good tarot card reader, you must first be a good observer. Try and pick up on possible traits and energies you feel in people to test the waters. Your knowledge and study of cards is the next step.

tarot cards

How can you become a tarot card reader in India?

Here’s how you can start a career in tarot card reading:

1. Conducting research

The first step to becoming a tarot card reader is understanding the market. Explore what the industry looks like in your city. Are there any existing tarot readers? What do their business models look like? Are there any courses you can take to start in this career? What kind of marketing practices should you follow? Get answers to these questions before you proceed.

2. Heighten your intuition

Intuition is the key to becoming a tarot card reader. You must be able to follow your gut when talking to clients and interpreting the right meaning on the cards. Though intuition and empathy are innate skills, there are ways to become more intuitive in your daily life. Make it a practice to trust your gut and instantly pick up subtleties in the environment around you. Observe the people you encounter and pick up on how they (and their energy) makes you feel.

3. Take up a course or get mentored by an industry expert

Tarot is a mix of intuition and knowledge, and to start practicing it, you’ll need to get acquainted with tarot cards and their various meanings. A course will help you gain the knowledge you need to start taking trial sessions. Eventually, you can build on your intuition and work experience as you go along. Many tarot experts take workshops or mentor others, so do your research and pick a course!

4. Practice with strangers

Give free sessions to strangers to strengthen your intuition and start word of mouth promotions. This will help you practice before you start fully into this industry, and you’ll be more comfortable when actually starting paid readings.

5. Identify your USP

More and more people have started their career in tarot card reading. With the market slowly becoming oversaturated, it’s important to establish a niche and expertise to get more clients. Identify what sets you apart from other tarot card readers, and hone the skills required to prove your worth.

6. Create a pricing strategy

You can market various kinds of readings to widen your scope and offer services across the board. Have a price chart that caters to various audiences, so you can hit the mark and get clients that choose you for your expertise rather than the cost of your services.

tarot reader

7. Market yourself

Now that you have your services, price chart, and USP laid out, create social media profiles and market yourself. Promote your services on platforms like Instagram and Facebook, and also create a website,  if possible,  where clients can book sessions online. It’s important to be as accessible as possible to clients.

8. Start conducting tarot sessions professionally

You’re all done, so it’s time to actually start your career in this industry and set up sessions with clients. Remember, word of mouth is one of the best forms of marketing for tarot card readers, so build a great rapport with all your clients.

How much does a tarot card reader earn?

The investment to start your tarot business is quite low, as the main tool is a deck of tarot cards. If you can’t raise too much start-up capital, you can initially offer sessions in a cafe or your home. Also avoid paid promotions until you can afford them.

Tarot expert, Neha Badlani, mentions that the industry is quite lucrative at the moment, and tarot card readers usually charge anywhere between Rs. 1500- Rs. 4500 per session. 

So, if you believe in the magic of energies and love helping and guiding others through life, a career in tarot card reading checks all the right boxes. Once you establish a niche, there’s no stopping the heights you can reach!

You’re invited! Join the Kool Kanya women-only career Community where you can network, ask questions, share your opinions, collaborate on projects, and discover new opportunities. Join now.

Gauri has a Master's degree in English Literature and advanced certification in German. A dreamer, she is fascinated with the art of weaving words and works towards becoming a better storyteller each day. Talk to her about poetry, space, or mental health, and you'll have her full attention. When she's not reading or catching up on her favorite crime show, you'll find her journaling at a local cafe, whipping up delicious treats in her kitchen or unsuccessfully trying to resist that bottle of Nutella.

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