9 Social Media Tools Every Content Creator Needs In Their Toolkit

8 min read

Almost half of the world is on social media, and this means that most modern businesses have also carved their niche online. If you want people to learn about your product, service, or project, you need to build a social media presence for your business as well! Different companies, entrepreneurs, and individuals come together on social media to create a digital tapestry of content.

Creating content is all about being creative and thinking out of the box. However, social media can take a lot of time and effort. There are different tasks, ranging from data-based activities like tracking analytics, to creative jobs such as creating videos. You need to have some tools in your arsenal to make sure you put out content that catches everybody’s attention!

Here are some tools you can use to make your Instagram journey easier and more efficient. 


Canva is one of the best online resources to use for all graphic designing needs you might have in relation to your social media pages. On the website, you can find hundreds of easy to use templates, designs, and fonts for stories, posts, thumbnails, posters, and more! The best part about using Canva is that the free version of the website offers a good-enough arsenal of photographs, videos, graphics, fonts, and more. 

Free or paid: You can join for free, but there is a paid upgrade that will allow you to access more graphics, fonts, templates, tools, etc. 

Check out the website here


If you are looking to get into the video business, you will need good software for editing and creating videos. However, even if you are not looking to become a video-based creator, you need to have a basic knowledge of videos. InShot is great quality and easy-to-use video editing software that you can use on your laptop and phone. You can trim your videos, merge different clips together, add music to your content, and get access to more fun stuff. 

Free or paid: Free to use. 

Check out the website here


Instagram is all about putting up images and pictures. When you run a business Instagram account, you need to have images that look and feel professional. This can be achieved by using good softwares to edit your pictures. However, you need not buy your photo editing software. Save some money by using Snapseed, which is a photo editing app to enhance your photographs and make your products (and content) look brilliant!

Free or paid: Free to use. 

Check out the website here

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Putting content online is all about making sure there are no silly mistakes. People often forget that editing is as important as the creation itself. However, it is hard to catch all the small spelling and grammatical mistakes in your content all the time. Grammarly is a brilliant free app that you can use to make sure that your content is grammatically sound. It also helps you with vocabulary, sentence structure, and synonyms. 

Free or paid: Free to use but you can upgrade to a paid version if your work is writing heavy. 

Check out the website here


Timing is a big factor when it comes to being a content creator. Posting stories, creating posts, and making videos can be a time-consuming activity. You can’t always do it at a moment’s notice and make the content good quality. This is where Later comes into play. This tool has free and paid versions that allow you to schedule your posts, add several links to your bio, check your analytics, and more.

Free or paid: Free for link-in bios, but to use the app to its full potential, you can choose from many different plans. 

Check out the website here

Instagram Business Account

With almost half of the world on social media and multiple businesses on Instagram, it is no surprise that the app offers add-ons for business owners and pages. The Instagram Business Account is a free add-on that allows you to run ads, include CTAs, add shopping tags, and more to your business account on Instagram. You can create an Instagram demographic for your product/ content, do some competitor research, and create realistic goals for your page. This tool is supremely helpful, especially if you have a small team and are just starting off! 

Free or paid: Free to use. 

You can get an Instagram Business Account here


If you are looking for a tool that will help you manage your social media, Hootsuite is one of the best apps in the business. You can use this app to publish and promote your best social content, increase brand awareness, target and interact with your audience, and reach out to new demographics. You can get a free 30-day trial on Hootsuite but paying for an account will be well worth the trouble as you will get access to tools to help you set your calendar, schedule posts, run ads, get insights, find trending content and influencers, and more. 

Free or paid: You can get a 30-day free trial, but Hootsuite premium is a paid tool. 

Check out the website here


Being a content creator is not all about creating original content everyday. If you try to put out new things every day, you will burn out very quickly. The Repost app on instagram is here to save your life (and creative juices)! This app allows you to post other people’s posts with credit. This can help you network with people, give shoutouts to other content creators whom you admire, and save yourself the effort of putting up something new and funky everyday! 

Free or paid: Free to use. 

Get Repost here


Hashtags are a very important way of making your content visible in the vast world of Instagram. You need to put hashtags on your content so that your followers can know what it is about. Hashtags also help spread your content to people who might not know of you or your brand yet. AutoHash is a very useful tool that suggests related and popular hashtags for your posts. This increases your reach, and helps you create new audiences everyday. 

Free or paid: Free to use. 

Download AutoHash here

You cannot create an expert social media account overnight. You need to give it time and effort and a little help goes a long way. Make sure you can execute the social media strategy you created without a hitch by using the various social media tools online to help you out! 

Good luck on your social media journey! 

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Prerna is an avid writer and procrastination enthusiast. She likes to hang out with books but being social is a skill she has yet to master. A student of literature and creative writing, Prerna loves meandering over diverse themes, polishing her creative processes, and finding trivia that might one day turn into a story. Travel and literature are very high on her list of things she likes to write about. She keeps wanting to write poignant articles about anime but is often distracted by other anime.


  1. Great piece Prerna! Lucid and detailed, this is exactly what the absolute technophobic in me needed right now. Special thanks for sharing the links. More power to your pen my dear.


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